I visited a website today (I'm not going to say who or show a screenshot - I don't want to embarrass them) on which the only thing shown above the fold was the company's logo on a nice solid-colored background.
When someone lands on your website you have fifteen seconds - probably much less - to evoke the “This is what I’m looking for” emotion before they click the ‘Back’ button and leave.
- Who is your perfect client?
- What problem do you solve for them?
- How do they articulate that problem in their own words?
Have you figured out numer three (above)? If so then THAT's what belongs on your home page above the fold.