A few days ago I stumbled across an ad for a piece of software deigned to create bunches and gobs of backlinks (inbound links) to your website or blog. I dug a little deeper and discovered that it builds links from press release sites, social media sites, custom 'Web 2.0' websites, etc. I just shook my head. So 2010.
Today - in 2014 - such a tactic is probably going to hurt you far more than help you. Maybe even cause Google to ban you.
I'm not saying that inbound links are a bad thing. They are still a good thing:
- They need to be coming from websites that are related to your topic.
- They need to point to original content.
That's not all but these two points are the major ones.
These days, Inbound links are not even the major factor in google ranking. Here is a great article by SearchMetrics.com. It documents a study of 10,000 keywords, 5,300,000,000 backlinks & 19,044,500,000 social signals across 2013. Backlinks ranked third. (Google +1's and Facebook Likes ranked number 1 and 2).
If you want your blog to rank highly in Google but have time to read just one article about SEO Strategy in 2014 then this is the one you should read.