We all know the story of Jack and the Beenstalk. Jack planted magic beans and overnight a giant beanstalk grew.
I see far too many business owners who think that social media tools (Facebook, Twitter, LinkedIn, etc) are magic beans. They're not. They are just tools.
An analogy I often use is the hammer vs the house. You can buy the world's best hammer. I can teach you exaactly the best way to hold the hammer and how to pound in the nails. Knowing how to use the hammer to build a house is a completely different matter.
So stop looking for magic beans. Start thinking in terms of developing a strategy.
