One of the biggest benefits - after time savings - of our framework is that clients know WHY they are performing each task. For example, they're not just spending time in Facebook. They are in Facebook to perform specific tasks for specific reasons. The choice of the tool (in this case facebook) and the specific activity can be related directly to a goal they want to achieve.
Once you understand the 'why', the 'what' and 'how' become a lot more interesting.