Business Blogging Pros welcomes our newest client, Adele Revella and the Buyer Persona Institute.
I believe that buyer personas are a critical element of marketing, and no one is better qualified to teach us how to build them than Adele Revella.
Adele and her blog have had a tremendous impact upon me and the methodologies we employ here in our business. So when Adele called me to upgrade her Buyer Persona blog to a complete website, I was honored.
The challenge was that her blog was on Typepad and the the new capabilities she needed were beyond what Typepad offered. One of her biggest concerns was that the hundred of inbound links to her blog remain intact, and we were able to accomplish that pretty easily. We also were able to keep all her trackbacks intact and mimic the way they were displayed by Typepad.
As you might guess, the project involved significant custom development of Wordpress templates and plugins.