Connie Kadansky, Owner of Exceptional Sales Performance and I have know each other for a long time, and I have set up several blogs for her.
We've just completed an overhaul of her Facebook fan page. For businesses, the most important conversion action is getting people to become fans. One of the best ways to do that is to give first-time visitors an incentive to become a fan.
In Connie's case, she's offering a valuable free report that is available only to fans. Clicking on the 'Like' button displays a different version of the 'Welcome' tab that reveals the 'Download' button.
I also think that a short video here is very compelling. The video should convey:
- Who you are.
- What you do and the problem you solve for your clients.
- How you are unique.