A central Pennsylvania technical college is blocking access to all social media sites for a week.
I'd say that someone doesn't get it. Social media isn't just an alternative form of entertainment. It is a fundamental shift in the way we communicate, ask and answer questions, and make decisions.
Social Media is a tool.
Here's an example. I wanted a new dishwasher (I don't understand why appliance manufacturers make automatic diswashers that require you to wash the dishes before putting them into the dishwasher, but's that's another rant for a different time.)
As a foodie, I went to the forums where my fellow fodies hang out and discuss all manner of foodie topics including kitchen appliances. After some online conversation, I came away with the make and model of dishwasher I wanted to buy (Bosch Integra 800). Next I went to the Bosch website to find the local appliance dealers who carried it. FInally I went to Yelp to read the reviews of those dealers and pick the dealer I wanted to work with.
Thanks to social media, the entire pre-sales conversation at the appliance dealer consisted of "I want to by a Bosch Integra 800".
Blocking access to social media is not like unplugging the TV. It's more like chaining the campus library's doors shut.