A few weeks ago, the first small tremor was felt: For the first time, Facebook out-ranked Google as the most visited website on the Internet.
Google's days as the dominant 'ask-the-internet' function are numbered.
This year (2010) Generation Y outnumbers Baby Boomers. Gen Y is the 'MySpace Generation'. They grew up with social media and have learned from an early age how to leverage it. Years ago, futurists predicted that as a person's network began to grow and mature, he/she would increasingly turn to that network for answers and information. That day has arrived.
I saw this quote on a blog yesterday:
“I don’t ever buy a product because of an ad,” he said. “The only reason I buy a product is because one of my friends or someone I know tells me about it and says it’s worth buying.”
Social media is a fundamental shift in the way we communicate, ask questions, and make buying decisions. As people begin to understand how to leverage their networks, they will turn to them for information. I can ask my 4,000 Twitter followers a question and almost always get a good answer. Generation Y figured this out a long time ago. As they become more dominant in society over the next few years, what do you think will happen?
If I've enabled you to see how I've connected the dots then you can see that Facebook outranking Google is not an isolated curious factoid. It's a trend. Analogous to the first passenger airline flight (bye bye, railroad Barons) Analogous to Henry Ford's Model-T (bye bye, buggy manufacturer)
This week another tremor occurred: Facebook announced Facebook connect. I've already installed Facebook's Like button on this blog and my website.
What does this mean to you, the business owner? It means that your strategy must be to engage and become part of people's networks. People trust their networks. When you are a part of someone's network you become her trusted expert. She'll listen to you.