Business Blogging Pros welcomes one of our newest client, West Valley Magazine. WVM decided that they needed a complete overhaul and update of their online presence. For the website, we chose Wordpress and a customized newspaper-like theme.
Future social media features will include Twitter accounts for each area of interest, several Facebook Fan Pages, etc.
If you read this blog regularly, you'll notice that we put some clients on TypePad and some on Wordpress. We pick the platform based upon our client's needs and requirements. We also spend time with them exploring where they may want to take their blogsite in the future. With all this in mind we pick the platform that is optimal for them, not us.
This is a case where Wordpress really shines. There are several third-party themes available with this magazine format. The use of plugins allowed us to include an event calendar with minimal custom coding.
We stick with third-party themes from the higher-end providers simply because their themes have fewer problems and are so well organized that it makes custom modifications pretty easy. For example, I've found that supporting Technorati Tags improves your Google rankings, so I always modify my client's Wordpress themes to display them.