Last week I gave a presentation about social media to a group of realtors and after it was over one of them walked up to me at said, "I tried that spinach and zucchini recipe on your foodie blog and it was fantastic!"
You see, one of my hobbies is gourmet cooking, and I'm not bad at it either. I also blog about it. When I'm in front of a group of people speaking about social media I often talk about it as well.
Why? because it humanizes me. I'm no longer an impersonal consultant, I'm a foodie and that provides a point of connection for almost everyone. It's important to understand that social media is about real people and real relationships.
One of my clients is a bulk candy distributor. One of our early objectives was to humanize their business. They wanted people to know that theirs is a fun-loving family business. We made this video and put it on their website and blog. That video has now been viewed 3-4,000 times. People call and say, "Can I talk to the guy who was on the forklift?" because they know he's the owner. With that and several other videos, the image of their company has been transformed from an impersonal candy distributor into a company that's fun to do business with.
"People don't do business with you, they do business with your company"
When you are at a Chamber of Commerce networking event do you talk strictly business? Of course not. You talk about your kids, your hobbies, your recent fishing trip. And you interact with other people doing the same. Why? Because that's how relationships develop that turn into business. You already know that. Social media is no different. It's just a different tool.
Oh Yeah: that photo is a lemon-and-herb-roasted chicken, basted with melted butter and sprinkled with Herbs de Provence just before it went into the oven.