You probably know that I am an amateur gourmet chef and also have a cooking blog, The Fumbling Foodie. Yesterday I was speaking to a group of realtors and after it was over a guy from the audience walked up to me and said, "I tried that zucchini and spinach dish on your blog and it was fantastic!".
That brought home for me once again the power of bringing a bit of your personal life into your blog. It humanizes you. It turns you from a 2-dimensional cardboard cutout into a 3-dimensional person. It gives your readers a way to connect with you and engage with you in a very non-threatening manner.
People Don't do Business With Your Company, They Do Business With You.
Give them some 'you' to grab hold of.