Very few people understand the significant Google juice provided by Technorati Tags. You are fortunate for two reasons:
- Support for Technorati Tags is built into TypePad
- I'm going to explain how to use them
First The Experiment
It had been about 2 years since I last tried to quantify the impact of Technorati Tags upon Google rankings and so I decided it was time to run the experiment again.
I created two blogs under my TypePad account and made them as identical as possible. As the subject, I chose the Planet Magrathea (deliberately misspelled 'Magrathia') from the famous Hichhiker's Guide to the Galaxy book. I posted the same content to both blogs. I specified the technorati tag "Magrathia" in every post on one blog and used no Technorati Tags on the second blog. Here's what I saw after about a week:
Using Technorati Tags
What do you put there? Put words or phrases that describe what this post is about. Put yourself into the shoes of your reader. If this blog post answer's a reader's question, how would they type the question into Google? Whatever that is, put it here. You can use multiple tags separated by commas. Each tag can be a word or phrase. It helps if the word or phrase also appears in the body of your post.
Displaying Technorati Tags in the Post Footer
Make sure that Technorati Tags is checked.