Overhaul your marketing engine. Now more than ever, you're going to need to be able to create an authentic relationship with your buyers that are based on a solid understanding the realities they face and how they want to do business with you. Provide a more flexible mix of services vs. hype that builds an experience that they'll appreciate.
Times are different, you have to act differently. Don’t do nothing.
Embrace the idea of your 'tribe'