Get Your Site Up Quickly
Using a blog, you can have a web presence in hours or days, not weeks or months. If you've just escaped from cubicle nation, you know you need to move fast. You're running on what's in the bank and the sooner you can get established, the better. And face it, you are not looked upon as a legitimate business unless you have a website.
Low Startup Costs
Sure, there are web-hosting companies and domain registrars that tell you they can deliver a website tonight. It usually looks that way too. First impressions are important, and you want your clients (as well as your friends and family) to see a professional-looking site, Even with custom graphics, the cost of a blog will be much lower than what a reputable web-design firm would charge.
Your Own Domain Name
Yes, your blog/website can be at www.YourDomainName.com. 'Nuff said.
The Best Reason
You don't need a webmaster. If you've had a website in the past, you know the drill: Type up the changes and give them to your web guy. He makes the changes. You review the changes and make corrections. He puts the corrections up there. When you're finally done he makes the changes live. Sometimes it takes weeks.
With a blog as a website, you are using and very easy simple online tool. You login. You bring up the text you want to change. You make the changes. You hit 'Save'. That's it. Doing without a webmaster saves you money, but more importantly it gets everyone else out of the way. You are in control.
We're doing a lot of these 'Blog As A Website' projects lately. And we have several underway right now. We can turn these projects around very quickly.