David Meerman Scott on Web Ink Now wrote a great post yesterday about the definitions of some of these terms we bandy about like New Rules of Marketing, Web 2.0 Marketing, Social Media Marketing, and Social Network Marketing.
I'm pretty much in agreement with David's definitions. One thing interesting to me are the parallels between David's book, The New Rules of Marketing and PR and Gonzo Marketing, written by Chris Locke way back in 2001.
It is interesting to see these two very different guys present the same message in very different ways. On one hand, I think that Chris has never gotten the recognition he deserved for Gonzo. IMHO, some of what he wrote was truly groundbreaking at the time.
On the other hand. if you are trying to convince your CEO of your point of view, you would be FAR better off giving him New Rules than Gonzo. There is a lot of Chris' personality in Gonzo and you have to have suffered some kind of warpage to 'get' Chris. (I think I do 'get' Chris - I don't know if that's a good thing or a bad thing - and I am privileged to consider him one of my mentors.) Some of the stuff on Chris's blog would definitely not go over well in a Fortune 500 company boardroom.
David's New Rules, on the other hand, is written in a language your CEO will understand.
And don't get me wrong, that's not a slap to Chris either. Chris and I know each other well enough that I'm comfortable asking him for advice. I wish I new David that well too. I think getting advice from two such totally different perspectives would be really useful to me.
