This happens to be an area that my friend Steven Groves is pretty passionate about. I met Steve several months ago and I've had the pleasure of working with him on a couple of projects. One of Steve's pet projects is figuring out how to leverage Second Life in the real estate industry. Steve gave a great presentation on Second Life at the Phoenix Social Media Club meeting last week.
Steve has done some great work (and thinking) about this convergence of web 2.0 technology, social media, and real estate. In fact, Steve has a great series of blog posts surrounding a concept he calls Agent 2.0.
A few days ago I told Steve that I wanted to get together and explore his thoughts on this topic and last night at dinner we did just that. The real estate market here in Phoenix has cooled off quite a bit, yet the number agents who are not leveraging web 2.0 technologies and social media for the benefit of their clients is amazing. Steve is on a mission to change that.
As a result, today Business Blogging Pros announces the formation of its Real Estate Division, with the purpose of educating and coaching real estate agents about the power of blogging and how to use it to better promote and market their clients' properties.