A few months ago, one of my blogs was mentioned on the CBS News website:
How did this happen? It happened because I participated in an online conversation. It happened because this conversation involved several food bloggers, and influential people read the blogosphere. It happens like this:
Bloggers tag their posts, and I don't mean with a spray can. Tags are keywords that descibe the post's topic or subject. (In Typepad, your posting categories are automatically tags.). You can also configure the Typepad form to display a field for tags. So if i am posting about Coq au Vin, I might put the post in the category 'Chicken', but will specifically tag the post with 'Coq au Vin'. And since I am using Julia Child's recipe I might also add a tag 'Julia Child'.
There is a whole new breed of search engine today (like Technorati) that searches blogs based upon the tags. Furthermore, in Technorati you can always see the tags that are the most popular in the blogosphere at the moment. If there is a big conversation then the tags associated with that conversation will float to the top. And lots of people will click on them and read the associated posts.
If you participate in conversations in the blogosphere your blog is almost guaranteed to be on the regular reading list of several other bloggers. If you make your posts interesting and engaging, they will mention you and link to you often. Pretty soon, you'll find you are on the BlogRoll of some very influential people.