Type Pete Wells loves cheese sandwiches into Google and depending upon how Google is feeling that day it will return somewhere between 190,000 and a million results. Ranked right up there near the top will be one or two posts from the Fumbling Foodie blog. That's me - my alter ego. I am amateur chef, blogging about the trials and tribulations (and occasional excitement) of learning to cook.
How did I get such a high Google ranking, you ask? I didn't do that, my fellow food bloggers did. Enough of them thought what I had to say on the subject was interesting enough to link to me that the Fumbling Foodie's Google rankings for certain keywords is pretty high.
We call it Google Juice. A well-written, informative, and interesting blog can do more for your search engine rankings than a whole platoon of search engine marketers, and for a lot less money.