When I talk about blogging, most business owners tell me they have heard of blogs but don't know much about them. They are naturally curious but simply lack the bandwidth to dig into the subject themselves.
A lot of business owners view blogs as personal journals or diaries. Most have not yet encountered the idea that a blog is part of a conversation. In fact, this phenomenon is so widespread that I seriously considered naming this business Conversations on the Web instead of Business Blogging Pros.
The conversations are what makes the blogosphere so powerful, and for the blogger, it is powerful in both directions. Granted, a blog helps you get the word out, but it is interesting that for some businesses that blog, the real value is in the feedback and input they get.